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Healthcare industry spends $30B on marketingmost of it goes to doctors

https://arstechnica.com/science/2019/01/healthcare-industry-spends-30b-on-marketing-most-of-it-goes-to-doctors/
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Jan 11, 2019 11:25 AM 3+ mon ago

Healthcare industry spends $30B on marketing?most of it goes to doctors

Persuading doctors and direct-to-consumer ads land 1-2 punch for knockout sales.

by Beth Mole - Jan 11, 2019 4:25 pm UTC

But the suggestion to consult with your doctor may not be as innocent as it seems. The drug company likely got to your doctor first.

Of the nearly $30 billion that health companies now spend on medical marketing each year, around 68 percent (or about $20 billion) goes to persuading doctors and other medical professionals--not consumers--of the benefits of prescription drugs. That's according to an in-depth analysis published in JAMA this week. The study broke down exactly how health companies convinced us to spend enormous sums on our care between 1997 and 2016. In that time, health companies went from spending $17.7 billion to $29.9 billion on medical marketing. Meanwhile, US healthcare spending hit $3.3 trillion, or 17.8 percent of the GDP, in 2016.

The finding that pharmaceutical companies spend most of ...

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